Sales Promotions Gone Wrong

Sales Promotions Gone Wrong

Embarrassing Promotional Push Back By Personnel We’ve all been there. The moment of truth; where we experience sales promotions gone wrong as consumers. While attempting to redeem a dinner coupon when the check arrives; or expecting a promised free-with-purchase...
Creating a Customer Loyalty Marketing Culture

Creating a Customer Loyalty Marketing Culture

Loyalty strategies have become a sales promotional tool that every business seems to be considering or practicing. With customer data being tracked everywhere, along with the growth of external data sources and loyalty process service providers, manipulating customer...