Spiff Definition, Uses, and Strategies

Spiff Definition, Uses, and Strategies

A spiff definition is a bonus paid on a sale made. When awarding a spiff, you should link it to your overall business strategy, systems, and employee behaviors. Generally, a spiff is a reward paid by the manufacturer directly to a salesperson. There are many negative...
Injecting Sales Promotion is Crucial to Your ReBranding

Injecting Sales Promotion is Crucial to Your ReBranding

Introducing your brand to the target market and motivating them to take action is why injecting sales promotion is crucial to your re-branding process. New products, or brands, need to get in front of consumers and the trade to build awareness and stimulate trial....
Trade Sales Promotion Tools: Non-Financial Options

Trade Sales Promotion Tools: Non-Financial Options

Sales promotions directed at the distribution channel are known as trade promotions. A trade sales promotion essential works on the retailer, encouraging the retailer to promote your product over the competitor’s product. There are many ways in which you can use...
What Is Sales Promotion; The Tail That Wags The Dog

What Is Sales Promotion; The Tail That Wags The Dog

Sales promotion happens at the tail-end of the overall marketing plan. Creating an affective sales promotion campaign requires that you begin with a marketing plan to establish your product or brand’s market segments, competitive set and industry trends. Using this...