The days of creating a static brand ad campaign to promote a product because it' s the best, coolest, or some other feature have been replaced by engaging people using interactive...
Tag: social media
A community of consumers known as Sweepers enter prize promotions on a daily basis as a hobby, and some even consider it their profession. Many organizations consider them as off-target consumers...
Is direct mail marketing dead? Personally I say a responding “NO.” Yes, there are many ways to interact with your key prospects and customers today utilizing the other direct marketing techniques...
Have you ever been hypnotized into watching the Shopping network as you scan around to see what’s on TV? I’ll admit it, lately I have been tuning in to learn how they do what they do so well. I...
A cost-effective element in your marketing plan for increasing brand awareness, customer engagement and broadening your overall reach are contests and sweepstakes. Obviously, consumers are attracted...
When I first began my career the 4ps of marketing were constantly drilled into me. Those 4ps being: Product, Place, Price and Promotion. Understanding and developing those 4ps helped you to...