Kill Or Keep Marketing Plan For Mobile Apps

Kill Or Keep Marketing Plan For Mobile Apps

More Progressive Web Bots Push Content As omnichannel worlds collide, your kill or keep marketing plan for mobile apps needs to consider innovations within the mobile platform. Native apps, that specifically promote a product, service or brand, are being phased out...
Tracking Sales Promotion Campaigns Using CRM

Tracking Sales Promotion Campaigns Using CRM

Tracking sales promotion campaigns using CRM often leads to creating greater customer loyalty along with increased customer profitability. I worked for a large organization that had a database of 8 million customers. Before CRM we were able to determine that 2 million...
Lateral Loyalty Programs a Big Win For Small Business

Lateral Loyalty Programs a Big Win For Small Business

In the lean growth years and beyond, small businesses have benefited from the business friendly services and rewards provided by programs, such as the Starwood American Express Open account, and other business focused credit card programs. With the explosion of...