Sales Success Utilizing the 4ps of Marketing

Sales Success Utilizing the 4ps of Marketing

When I first began my career the 4ps of marketing were constantly drilled into me.  Those 4ps being: Product, Place, Price and Promotion. Understanding and developing those 4ps helped you to determine the marketing mix and distribution strategy for your product or...
Contests and Sweepstakes Grab Customers’ Attention

Contests and Sweepstakes Grab Customers’ Attention

A cost-effective element in your marketing plan for increasing brand awareness, customer engagement and broadening your overall reach are contests and sweepstakes. Obviously, consumers are attracted by words such as “free,” “win,” and “prizes,” (aren’t you?) and are...