Consumer Sales Promotion Tools: An Inside Look

Consumer Sales Promotion Tools: An Inside Look

Creating an effective sales promotion campaign requires that you begin with a marketing plan to establish your product or brand’s market segments, competitive set, industry trends, and buying process. Once you thoroughly understand all the steps your customer takes in...
The 10 Steps of Sweepstakes Management

The 10 Steps of Sweepstakes Management

A sweepstakes is perfect for creating immediate attention to get your brand noticed. While the premise of a sweepstake is fun, you do not want to be the one to drop the ball on any part of the 10 steps of sweepstakes management process. Poor results, potential...