Is Direct Mail Marketing Dead?

Is Direct Mail Marketing Dead?

Is direct mail marketing dead? Personally I say a responding “NO.” Yes, there are many ways to interact with your key prospects and customers today utilizing the other direct marketing techniques through social media avenues but good old fashioned direct mail...
Point-of-Sale Marketing Return On Investment

Point-of-Sale Marketing Return On Investment

The results are in and the findings are an astounding 82% of purchase decisions are being made in store. This number has risen from 76% from the study done in 2012 by the Point Of Purchase Advertising Institute (POPAI). POPAI’s 2014 Mass Merchant Shopper Engagement...
Lumpy Mail Increases an Items Promotional Impact

Lumpy Mail Increases an Items Promotional Impact

Have you considered entering the multi-dimensional world of lumpy mail; aka 3-dimentional mail. Direct mail is two-dimensional and boring. In fact, forty-eight percent of unsolicited direct mail is chucked directly into the trash without getting opened. Stuffing a...
Why are Promotional Business Products so Effective?

Why are Promotional Business Products so Effective?

As a business owner/entrepreneur I do understand the need to make sure that my target audience knows who I am and what I do. As a marketing professional I understand the need for the branded awareness even more. People buy from people they know and trust and sometimes...
Is It Time for a Corporate Incentive Program?

Is It Time for a Corporate Incentive Program?

If you have a multi-generational workforce then a corporate incentive program is an essential tool in your arsenal to keep your employees engaged and motivated. In the 1950’s, 1960’s and even into the 1970’s, when you joined a company you pretty much assumed you were...