ROI Calculation Helps Determine Campaign Effectiveness

ROI Calculation Helps Determine Campaign Effectiveness

As a marketing professional I’ve always wanted to “prove” that the programs recommended were not only reaching the right target but converting those individuals reached into actual sales. Unfortunately, proving that is not as easy as it may seem on the surface. At...
Point-of-Sale Marketing Return On Investment

Point-of-Sale Marketing Return On Investment

The results are in and the findings are an astounding 82% of purchase decisions are being made in store. This number has risen from 76% from the study done in 2012 by the Point Of Purchase Advertising Institute (POPAI). POPAI’s 2014 Mass Merchant Shopper Engagement...