Build Brand Equity Using Advertising Items

Build Brand Equity Using Advertising Items

We live in the Age of Brand Experience as digital and mobile media has changed consumer expectations; along with the way we shop and perceive products. To build brand equity by using advertising items we are moving from simply creating a logoed item or a character...
Injecting Sales Promotion is Crucial to Your ReBranding

Injecting Sales Promotion is Crucial to Your ReBranding

Introducing your brand to the target market and motivating them to take action is why injecting sales promotion is crucial to your re-branding process. New products, or brands, need to get in front of consumers and the trade to build awareness and stimulate trial....
Subliminal Integrated Direct Response Promotions

Subliminal Integrated Direct Response Promotions

Have you ever been hypnotized into watching the Shopping network as you scan around to see what’s on TV? I’ll admit it, lately I have been tuning in to learn how they do what they do so well. I become memorized, as they get deeper into their product sales pitch. This...
Strong Promotional Strategy Helps Achieve Goals

Strong Promotional Strategy Helps Achieve Goals

As you are developing your marketing program it’s important to consider what elements within the promotional mix would be optimum to utilize in reaching your goals. Are you introducing a new product or service, are you trying to build more awareness of yourself and/or...