Strong Promotional Strategy Helps Achieve Goals

Strong Promotional Strategy Helps Achieve Goals

As you are developing your marketing program it’s important to consider what elements within the promotional mix would be optimum to utilize in reaching your goals. Are you introducing a new product or service, are you trying to build more awareness of yourself and/or...
Sales Success Utilizing the 4ps of Marketing

Sales Success Utilizing the 4ps of Marketing

When I first began my career the 4ps of marketing were constantly drilled into me.  Those 4ps being: Product, Place, Price and Promotion. Understanding and developing those 4ps helped you to determine the marketing mix and distribution strategy for your product or...