Sales Promotion Strategies
Would Penetration Pricing Work for your Next Promotion?
As a business owner or manager, you are always looking to develop new products and programs that will grow your business. Unfortunately cutting through the competitive clutter can at times be extremely difficult. We all want to increase market share. It is how we stay...
Introduce Sales Promotion Into The Consumer Decision Making Process (Including 3 Touchpoint Strategies)
You go to a store to buy Nacho Chips. You see a Buy One Get One FREE (BOGO) offer for a brand other than the one you had in mind. Then, you change your decision and you grab the BOGO items. This offer made at the right time may have totally changed the buying behavior...
Take Advantage of Effective Promotional Items
Companies use promotional items for many reasons for their business: Branding an event, a leave behind gift at a meeting, community outreach, trade show pre-promotion as well as on-site promotional giveaways, employee recognition, sales incentives, and so much more....
Increase Demand Using Coupon Strategies
Businesses launch coupon strategies to create increased demand for their products or services, while staying focused on revenue objectives. Before you consider a coupon discount, understanding the perceived consumer value of your product is important. Depending on...
Using Sales Promotion Builds Customer Loyalty and Sales!
Sales promotion is a very effective tool for getting consumers to change their buying behavior to buy now or to buy more frequently. I am a regular shopper at one major department store. Why? Because I am a part of their loyalty program. While I didn’t sign up for a...
Is your Cost Per Lead campaign working?
As online advertising continues to be a major part of marketing plans, how do you determine the right budget? One of the first things needed is the evaluation of the goals you want to achieve. What kind of leads do you want and what is the cost per lead you are...
Voice Activated Marketing Will Disrupt Everything We Know (2020 Foresight)
The Voice Shelf Slowly Replacing The Retail Shelf “ Voice activated assistants will become a dominant mode of consumer interaction three years from now” are the shocking findings of the Capgemini’ Conversational Commerce Report published in January 2018. This report...
5 Core Business Strategies That Inspire Logo Design
Your Base Strategy Is Your Logo's Foundation Essentially there are 5 core business strategies that inspire logo design. Business leaders spend countless hours in building your brand A logo reflecting the passion and drive to deliver the best product is a challenge as...
4 Disruptors For Building Charitable Donation Into A Business Model
What’s Your Business Social Identity As socially aware millennials drive the workforce, corporations are becoming acutely aware that they need to combine social goals with financial goals to attract and retain loyal employees. As businesses strive to attract and...
Habit Forming Mobile Your New Loyalty Cards (Tech Social Shift Old Models)
The habit forming mobile device is your new loyalty card. By taking full advantage of our mobile phone addiction, marketers are launching easy to access loyalty programs in record numbers. Forget those customer loyalty cards of the past, the mobile driven loyalty card...
Instant Gratification Marketing To Millennials (Zap Your Sales Promotions For Quick Engagement)
Act Fast And With Purpose The need for speed, convenience and customization has raised the bar in creating instant gratification marketing to millennials. The digitized lifestyle, and the incredible amount of information available, has trained millennials to ignore...
Kill Or Keep Marketing Plan For Mobile Apps
More Progressive Web Bots Push Content As omnichannel worlds collide, your kill or keep marketing plan for mobile apps needs to consider innovations within the mobile platform. Native apps, that specifically promote a product, service or brand, are being phased out...
Tips for Better Trade Show Results
When was the last time you really looked at your trade show marketing plan? Or better yet, do you even have one? If you don’t, you aren’t alone. Even though trade shows can be a big expense for a company, many company’s just “wing” it. Why Participate In Trade Shows...
How a Brand Used Sales Promotion To Increase Global Sales
The Adidas Brand used sales promotion to increase global sales and marketing to become the fastest growing brand of 2017. This information was published in a comprehensive BrandZ Global Brand report that surprised the industry. By taking non-traditional media...
How To Promote A Successful Kiosk
Knowing how to promote a successful kiosk can get you a piece of the specialty retail industry, which generates an amazing $12 billion annually. I once heard Martha Stewart speak on a talk show appearance about how she got her start selling pies at a bake sale. After...