Marketing Promotions
Brandless Brand Marketing To Millennials (A Case Study)
With nearly $50 Million from Venture Capitalist the Brandless brand marketing to Millennials touches upon all the right hot buttons for the largest segment of the US population. The founders of the concept have years of experience launching and managing...
Personalized Promotional Items Are Long Lasting Brand Builder
I am always amazed at the promotional products I receive at trade shows that make no sense at all. The promotional item may be a very good product but it doesn’t reinforce what the company actually does. I declined yet another stress ball today. Just a round ball with...
Getting into the Word of Mouth Marketing Game Effectively
When I started my business more than 20 years ago, I immediately became active in the community. I needed to be known and respected so that I could grow my business through referrals. It was my own small word of mouth strategy. Now, with the proliferation of social...
Top Ways to Promote with Branded Technology Gifts
I am asked regularly, “so, what are the top gifts people are buying right now?” And I have to say, it’s always tough to answer. Because it depends on who your audience is and what you want to accomplish. Typically one size does not fit all when it comes to branding....
Wearable Technology-Can it Promote Your Business?
Wearable technology has really taken off the last few years. Before 2014 I doubt you saw someone wearing a smartwatch on a regular basis, if at all. Wearable technology has been around for decades used mostly by the military, businesses and medical professionals. The...
What is 3D Printing (and Can I use it to promote my business?)
Not too long ago I attended a workshop at the Greater Miami Chamber of Commerce on 3D printing. It was absolutely fascinating how far the technology has progressed. They had a small 3D printer at the event that made money clips while we watched. What is 3D Printing?...
Tips for Successful Giveaway Promotions
Most everyone I know likes something for free, like a giveaway. And giveaways can be very effective in garnering attention for a particular brand, program or service and growing sales. Ways to use giveaways for your promotional marketing strategy include: Sweepstakes...
How to Use Cyber Monday to Boost Sales in 2017
Tis the season for bargains, right? It’s also the season for business owners to develop great deals to capture new customers. There are many opportunities in the fall and especially around Thanksgiving when holiday shopping begins in earnest. We’ve got Black Friday...
Pitfalls to Avoid for Effective Doorbuster Promotion (especially #3)
During the fall season most every business and especially retailers are trying to get you to spend more money with them and that’s why you see more and more doorbuster sales and deals. What are they and do they work? A doorbuster is a special discount that is...
Are You Leaving Money on the Table? (Understanding the Profit Margin)
When developing a sales promotion program we talk a great deal about ROI (Return on Investment) as to how successful a program may or may not be. As part of that analysis you need to also be looking at the profit margin of the product you may be offering. To make a...
Integrate The Customer Experience Into The Promotional Mix (A How To Guide)
Have you noticed that ads that really connect integrate the customer experience into the promotional mix? There has been a shift in what draws people to your brand. Instead of merely focusing on product benefits, the best advertising and promotions focus on what the...
Top Gifts for Travelers
This summer I was fortunate to have enough reward points to travel in First Class on my flight to Europe. I wanted the luxury of a sleeper seat since the flight was so long. It was heaven for sure. We all know that the airlines (and other businesses) have been...
Direct Response – 9 Basic Offers that Work (my favorite is #4)
In marketing your company and/or brand there are basically two forms of promotion: image based versus lead generating or direct response. I am sure you are very familiar with both. Maybe you don’t understand the overall complexities of each but I am sure you have been...
Top Giveaway Ideas for 2016 (if budget allows, Tech wins)
We all know that people like Free STUFF and at trade shows and other events many times people will just walk by and scoop up all of your promotional giveaways. That of course is not your intention. At a recent trade show I had to constantly tell people that our...
Top Corporate Gifts for 2015
It’s time to start finalizing your plans for your corporate holiday gifts if you want to be handing them out in 2015. Yes, it’s still October, but to be perfectly honest, as we get into November you run the risk of your item of choice being out of stock. And most...