Marketing Promotions

Top Ways to Promote with Branded Technology Gifts

I am asked regularly, “so, what are the top gifts people are buying right now?” And I have to say, it’s always tough to answer. Because it depends on who your audience is and what you want to accomplish. Typically one size does not fit all when it comes to branding....

Wearable Technology-Can it Promote Your Business?

Wearable technology has really taken off the last few years. Before 2014 I doubt you saw someone wearing a smartwatch on a regular basis, if at all. Wearable technology has been around for decades used mostly by the military, businesses and medical professionals. The...

Tips for Successful Giveaway Promotions

Most everyone I know likes something for free, like a giveaway. And giveaways can be very effective in garnering attention for a particular brand, program or service and growing sales. Ways to use giveaways for your promotional marketing strategy include: Sweepstakes...

How to Use Cyber Monday to Boost Sales in 2017

Tis the season for bargains, right? It’s also the season for business owners to develop great deals to capture new customers. There are many opportunities in the fall and especially around Thanksgiving when holiday shopping begins in earnest. We’ve got Black Friday...

Top Gifts for Travelers

This summer I was fortunate to have enough reward points to travel in First Class on my flight to Europe. I wanted the luxury of a sleeper seat since the flight was so long.  It was heaven for sure. We all know that the airlines (and other businesses) have been...

Top Corporate Gifts for 2015

It’s time to start finalizing your plans for your corporate holiday gifts if you want to be handing them out in 2015. Yes, it’s still October, but to be perfectly honest, as we get into November you run the risk of your item of choice being out of stock. And most...

Top 5 One-Two Punch Expo Booth Ideas

Use these top 5 one-two punch expo booth ideas to hit visitors hard with the unique experience you create at the expo, and by being memorable. The definition of the one-two punch is “ an especially forceful or effective combination or sequence of two things.” To make...

Amazing Promo Items

I’ve been in the promotional marketing business for over 20 years. I have produced 1000’s of promotional items. Some of course are the standards that we all use every day; promotional pens, coffee mugs and the like. However, I have to say, I have produced some amazing...

Build Brand Equity Using Advertising Items

We live in the Age of Brand Experience as digital and mobile media has changed consumer expectations; along with the way we shop and perceive products. To build brand equity by using advertising items we are moving from simply creating a logoed item or a character...