Marketing Promotions

Brandless Brand Marketing To Millennials (A Case Study)

Brandless Brand Marketing To Millennials (A Case Study)

  With nearly $50 Million from Venture Capitalist the Brandless brand marketing to Millennials touches upon all the right hot buttons for the largest segment of the US population.   The founders of the concept have years of experience launching and managing...

Getting into the Word of Mouth Marketing Game Effectively

Getting into the Word of Mouth Marketing Game Effectively

When I started my business more than 20 years ago, I immediately became active in the community. I needed to be known and respected so that I could grow my business through referrals. It was my own small word of mouth strategy. Now, with the proliferation of social...

Top Ways to Promote with Branded Technology Gifts

Top Ways to Promote with Branded Technology Gifts

I am asked regularly, “so, what are the top gifts people are buying right now?” And I have to say, it’s always tough to answer. Because it depends on who your audience is and what you want to accomplish. Typically one size does not fit all when it comes to branding....

Wearable Technology-Can it Promote Your Business?

Wearable Technology-Can it Promote Your Business?

Wearable technology has really taken off the last few years. Before 2014 I doubt you saw someone wearing a smartwatch on a regular basis, if at all. Wearable technology has been around for decades used mostly by the military, businesses and medical professionals. The...

Tips for Successful Giveaway Promotions

Tips for Successful Giveaway Promotions

Most everyone I know likes something for free, like a giveaway. And giveaways can be very effective in garnering attention for a particular brand, program or service and growing sales. Ways to use giveaways for your promotional marketing strategy include: Sweepstakes...

How to Use Cyber Monday to Boost Sales in 2017

How to Use Cyber Monday to Boost Sales in 2017

Tis the season for bargains, right? It’s also the season for business owners to develop great deals to capture new customers. There are many opportunities in the fall and especially around Thanksgiving when holiday shopping begins in earnest. We’ve got Black Friday...

Top Gifts for Travelers

Top Gifts for Travelers

This summer I was fortunate to have enough reward points to travel in First Class on my flight to Europe. I wanted the luxury of a sleeper seat since the flight was so long.  It was heaven for sure. We all know that the airlines (and other businesses) have been...

Top Corporate Gifts for 2015

Top Corporate Gifts for 2015

It’s time to start finalizing your plans for your corporate holiday gifts if you want to be handing them out in 2015. Yes, it’s still October, but to be perfectly honest, as we get into November you run the risk of your item of choice being out of stock. And most...