Incentives

What Is Customer Loyalty Doing For Health & Wellness

If you haven’t heard about the health care consumer incentive trend yet, soon you may be  adjusting your strategy to jump on the bandwagon. Many consumer goods and service industry providers, such as food & beverage, supermarket, pharmacy, travel & leisure,...

Drive Sales With Rewards Programs

An astonishing 74% of US businesses use Incentive Rewards to drive sales.  This sales promotion technique, defined as the use of non-cash rewards to promote a sale, is a value-added approach that often gives companies a competitive edge.  In an age of intense...

Is It Time for a Corporate Incentive Program?

If you have a multi-generational workforce then a corporate incentive program is an essential tool in your arsenal to keep your employees engaged and motivated. In the 1950’s, 1960’s and even into the 1970’s, when you joined a company you pretty much assumed you were...

Low Cost/No Cost Company Incentive Programs

I was meeting with a client yesterday to discuss implementing a new company incentive program.  The company had been going through a restructuring, laying off about 10% of their employees. Some had been offered employment with the new outsourced partner, but the...

Incentive Programs Transform the Buying Process

Loosely defined, incentives are any program that rewards a desired behavior with cash, points or prizes. While many salary and executive bonus programs are classified as incentive programs, today I am going to focus on incentives where a prize is featured as a sales...

Successful Wellness Incentive Programs

One of the hottest topics today is healthcare and wellness. For instance, in November 2013 The Today Show encouraged all the men to not shave as a way of highlighting men’s health and the importance of regular check-ups. In January 2014 they introduced another...