Incentives

Spiff Definition, Uses, and Strategies

Spiff Definition, Uses, and Strategies

A spiff definition is a bonus paid on a sale made. When awarding a spiff, you should link it to your overall business strategy, systems, and employee behaviors. Generally, a spiff is a reward paid by the manufacturer directly to a salesperson. There are many negative...

How Demographic Transition Relies On Emotional Data Science

How Demographic Transition Relies On Emotional Data Science

People Need To Feel It To Buy It The demographic transition relies on emotional data science more and more as Millennials surpass Baby Boomers as the largest living generation in the USA. Motivating prospects by collecting and analyzing demographic and other data to...

Holiday Gifts With Impact (and show you care)

Holiday Gifts With Impact (and show you care)

It is that time of year again to recognize employees and clients for being loyal to you and your business. Yes, we all probably like to get the Holiday Gift tin of popcorn or cookies (we do at our office if you want to send one) but that is more of a gift for a small...

Buying the Executive Gifts this Year? Consider these Tips

Buying the Executive Gifts this Year? Consider these Tips

Get Appropriate Gifts That ARE Appreciated Recognizing your executives is important year round and during the holidays it can be particularly important. Why? Because just like everyone else they like to be recognized for a job well done and appreciated for the hard...

Crowdfunding Launch Begins With Promotion

Crowdfunding Launch Begins With Promotion

Just like the introduction stage of a new product, crowdfunding begins with promotion. It is commonly understood within the crowdfunding industry that the first 7 days are the make or break period. Going into your crowdfunding venture thinking that your product is so...

Corporate Meeting can be Crucial for Long-Term Success

Corporate Meeting can be Crucial for Long-Term Success

The fall seems to be one of the top times of the year that companies get executives together for their annual corporate meetings. At least that seems to be the case for most of my clients. I have had many recent requests for assistance with promotional materials for...

Non Profits Expand Their Universe With Online Raffles

Non Profits Expand Their Universe With Online Raffles

When it comes to creating attention and raising money for a cause, non-profits have the good fortune to be the only entity that can legally run a raffle. While the face-to-face interactions of direct raffle ticket sales still have significant appeal, non-profits can...

Customer Loyalty Program Members as Business Innovators

Customer Loyalty Program Members as Business Innovators

Customer needs and priorities are continually changing. When a business is successful, simply keeping up with demand is often the top priority. Innovative organizations understand that any sudden shift is the marketplace, technology, competitive pressure or...

Health Incentive Programs Increase Productivity

Health Incentive Programs Increase Productivity

Many companies today are looking for the best way to promote a sense of healthy living in their employees. It’s become a more frequent inquiry now that healthcare reform is a consistent topic of conversation. One answer we suggest is implementing health incentive...

What Is Customer Loyalty Doing For Health & Wellness

What Is Customer Loyalty Doing For Health & Wellness

If you haven’t heard about the health care consumer incentive trend yet, soon you may be  adjusting your strategy to jump on the bandwagon. Many consumer goods and service industry providers, such as food & beverage, supermarket, pharmacy, travel & leisure,...