A Sales Spiff is a bonus for a sale. Generally, we define spiff as a reward paid by the manufacturer directly to a salesperson for selling a definitive product. Spiffs should be short-term sales promotion campaigns that are in alignment with the overall business strategy. While rewarding a salesperson for pushing a product out the door may meet your immediate needs to unload product, keep the consumer benefits in mind so that the sale is a win/win for all.

Kevin Danaher

Kevin’s career spans over 30 years where he worked for New York Sales Promotion and Advertising agencies such as Ventura Associates, and BBDO developing promotional campaigns for some of the world’s leading brands including VISA, General Electric, Kraft/General Foods, Fidelity Investments, and Chrysler. Read More