Providing a free sample or taste of a product to entice trial. Sampling gives the consumer the experience of the product’s quality and its value to them to make a conscious decision about its attributes.  Product sampling may be the most effective sales promotion technique to get a consumer to try a new product, however, it is among the most expensive. Producing sample sized product and paying for the sample distribution process can be costly. 

 

 

Kevin Danaher

Kevin’s career spans over 30 years where he worked for New York Sales Promotion and Advertising agencies such as Ventura Associates, and BBDO developing promotional campaigns for some of the world’s leading brands including VISA, General Electric, Kraft/General Foods, Fidelity Investments, and Chrysler. Read More