Measuring the rate of return on money invested in a project. The formula for ROI is:

Gain from Investment (net profits) – Cost of the Investment / Investment.

The result is a percentage so you simply multiply your result by 100 to obtain your ROI.

Kevin Danaher

Kevin’s career spans over 30 years where he worked for New York Sales Promotion and Advertising agencies such as Ventura Associates, and BBDO developing promotional campaigns for some of the world’s leading brands including VISA, General Electric, Kraft/General Foods, Fidelity Investments, and Chrysler. Read More