You start with a large audience and end with those willing to buy

You start with a large audience and end with those willing to buy

The marketing funnel can also be called a sales funnel. Typically these funnels outline the customer journey from their first awareness of your product or service until final purchase (and beyond). An effective marketing or sales funnel will help you to determine the best communication methods and offers to close the sale. Many funnels will also include those steps that should be taken after the sale to ensure repeat business.

Danette Gossett

Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk.

Her corporate marketing experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line. Read More