The marketing funnel can also be called a sales funnel. Typically these funnels outline the customer journey from their first awareness of your product or service until final purchase (and beyond). An effective marketing or sales funnel will help you to determine the best communication methods and offers to close the sale. Many funnels will also include those steps that should be taken after the sale to ensure repeat business.
Her corporate marketing experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line. Read More
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