The marketing calendar is a detailed overview of all your marketing efforts for the upcoming quarter minimally, ideally for the year. The calendar should include your traditional advertising, social media efforts, direct response programs, sponsorships, events, trade shows and any speaking engagements senior management will be giving for the next 12 months.
Her corporate marketing experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line. Read More
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