Key is planning all elements of your marketing efforts with team input

Key is planning all elements of your marketing efforts with team input

The marketing calendar is a detailed overview of all your marketing efforts for the upcoming quarter minimally, ideally for the year. The calendar should include your traditional advertising, social media efforts, direct response programs, sponsorships, events, trade shows and any speaking engagements senior management will be giving for the next 12 months.

Danette Gossett

Danette brings more than 30 years of experience developing advertising campaigns, direct marketing programs and sales promotions to her clients. Prior to starting her companies, she worked for New York advertising agencies including Saatchi & Saatchi & Lowe Marschalk.

Her corporate marketing experience included National Advertising Director for Avis Rent a Car Systems, Inc., and Director of Marketing Services for Royal Caribbean Cruise Line. Read More