Loss Leader pricing is a product sold at a loss to attract customers. This strategy depends on driving up profits on your other products sold during a promotional period to cover the losses incurred by the loss leader. Communicating the loss leader product through marketing channels is essential to implementing this strategy.

Kevin Danaher

Kevin’s career spans over 30 years where he worked for New York Sales Promotion and Advertising agencies such as Ventura Associates, and BBDO developing promotional campaigns for some of the world’s leading brands including VISA, General Electric, Kraft/General Foods, Fidelity Investments, and Chrysler. Read More