Continuity programs provide value-added benefits, and the opportunity to communicate frequently with customers.  It is a marking strategy where the seller launches an ongoing promotion in order to attract and retain customers. An example is where a supermarket offers to give away gifts every month for customers who buy a certain type or amount of product. Airline frequent flier discounts are also examples of a continuity program

 

Kevin Danaher

Kevin’s career spans over 30 years where he worked for New York Sales Promotion and Advertising agencies such as Ventura Associates, and BBDO developing promotional campaigns for some of the world’s leading brands including VISA, General Electric, Kraft/General Foods, Fidelity Investments, and Chrysler. Read More