Contests are a test of skill. Contests differ from a lottery because chance is replaced by ability or effort. Lotteries contain 3 elements: Chance, A Prize, and Consideration (purchase). Removing chance, and replacing it with skill, is the basis for developing a Contest

Kevin Danaher

Kevin’s career spans over 30 years where he worked for New York Sales Promotion and Advertising agencies such as Ventura Associates, and BBDO developing promotional campaigns for some of the world’s leading brands including VISA, General Electric, Kraft/General Foods, Fidelity Investments, and Chrysler. Read More