End Aisle Display

An end aisle or endcap is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage. It is often available for lease to a manufacturer in a retail...

Point-of-Sale Display

A point-of-sale display (POS display) is a specialized form of sales promotion that is found near, on, or next to a checkout counter (the “point of...

Point of Sale System

A retail point of sale system typically includes a cash register (which in recent times comprises a computer, monitor, cash drawer, receipt printer, customer display and a barcode scanner) and the majority of retail POS systems also include a debit/credit card...

Analytics

Data Analysis. The study of past historical data to research trends, analyze the effects of decisions or events, or evaluate the performance of a tool or campaign...

Advertising specialty

or a promotional product is something which carries a logo or a promotional message imprinted on itself (aka ad speciality)