Have you ever been hypnotized into watching the Shopping network as you scan around to see what’s on TV? I’ll admit it, lately I have been tuning in to learn how they do what they do so well. I...
Category: Tools & Resources
The results are in and the findings are an astounding 82% of purchase decisions are being made in store. This number has risen from 76% from the study done in 2012 by the Point Of Purchase...
Even the extremely successful new product launch geniuses of Apple computer suffered from ‘bendgate’ soon after the launch of the iPhone 6. If you are ever involved in a new product development...
Grab your customer’s attention and engage them with your brand by extending the customer experience using contests & sweepstakes Eighty-five percent of decision-making is based on emotion...
A promotional item is a key tool in your business marketing arsenal. But what is a promotional item? According to Wikipedia it is “promotional merchandise, promotional items, promotional products,...
Sales promotions directed at the distribution channel are known as trade promotions. A trade sales promotion essential works on the retailer, encouraging the retailer to promote your product over the...