Category: Tools & Resources

With changes in technology and with all the talk about retailer and consumer backlash the question of ‘are mail-in rebates dead’ on the surface appears as be a ‘yes’. ..Or are...

I attended a panel discussion recently that focused on marketing in a digital world. There was a wide variety of expertise and I found it very interesting to hear all the different perspectives. One...

Infomercials Get Down and Dirty To Create an Experience Infomercial definition is a TV program centered on information about a product, with a suggestion to buy incorporated throughout the...

I have to admit that I have always been pretty much a self-motivating employee. I guess it’s in my DNA to want to get the job done in the best way possible for the greatest results. So, in my mind...

We Love To Window Shop, Especially Online. In recent years, we have had the ability to increase customers with retargeting strategies. With so much online and direct marketing clutter, sales...

How Personal Branding Connects With People When your personal brand is closely tied to your business, sales promotions techniques can be adapted to showcase your expertise, increase awareness and...