Our Brains Believe This Is Actually Happening Virtual Reality marketing has been successfully used in changing consumer behavior by having a subject’s brain experience a situation, as if it were...
Category: Tools & Resources
There are many ways to look at using sales promotion applied to profit maximization. As a brand manager I focused on balancing sales and maximizing profit for the product I was responsible for...
Should Brands incorporate Fair Trade into their strategies to define a purpose as global social issues grow in importance? Ben & Jerry’s ice cream made a commitment to convert all its...
Confusion About New Chip Cards Clarifying credit card chip and Radio Frequency ID cards for marketers and consumers is a top search item. The confusion is that chip cards have been around for 20...
I admit that I am much better helping my clients develop their marketing calendar and sticking with it than I am with one for my own company. In the fall each year I step back and look at my...
It’s hard for me to believe but I have had my own promotional marketing and products business for 24 years as of July 7, 2016!! I have seen this industry grow and change quite a lot during these...