Holidays 2016 Promotional Planning Strategies

Holidays 2016 Promotional Planning Strategies

Online Marketplaces Drive Big Changes Now is the time to quickly implement your holidays 2016 promotional planning strategies. Amazon Prime Day, held in July, changed shopping patterns this year. They motivated consumers to shop often and early to get the best deal...
Flash Sale and the Law of Scarcity To Motivate Action

Flash Sale and the Law of Scarcity To Motivate Action

Tapping Into the FEAR of Short Supply to Sell More Believe it or not, danger, pain, and loss are the drivers behind the flash sale and the law of scarcity to motivate a purchase action. The imminent threat of missing out on a deal induces a psychological response that...
Are You Working Your Marketing Calendar Effectively?

Are You Working Your Marketing Calendar Effectively?

I admit that I am much better helping my clients develop their marketing calendar and sticking with it than I am with one for my own company. In the fall each year I step back and look at my company’s sales and marketing plans for the previous year and write down my...