Are You Leaving Money on the Table? (Understanding the Profit Margin)
When developing a sales promotion program we talk a great deal about ROI (Return on Investment) as to how successful a program may or may not be. As part of that analysis you need to also be looking...
Integrate The Customer Experience Into The Promotional Mix (A How To Guide)
[caption id="attachment_3694" align="alignright" width="150"] IBM's ad positions the customer experience dead center as they work as partners with clients to provide super computing cloud...
This summer I was fortunate to have enough reward points to travel in First Class on my flight to Europe. I wanted the luxury of a sleeper seat since the flight was so long. It was heaven for sure....
Direct Response – 9 Basic Offers that Work (my favorite is #4)
In marketing your company and/or brand there are basically two forms of promotion: image based versus lead generating or direct response. I am sure you are very familiar with both. Maybe you don’t...
We all know that people like Free STUFF and at trade shows and other events many times people will just walk by and scoop up all of your promotional giveaways. That of course is not your intention....
It’s time to start finalizing your plans for your corporate holiday gifts if you want to be handing them out in 2015. Yes, it’s still October, but to be perfectly honest, as we get into November...
