When I started my business more than 20 years ago, I immediately became active in the community. I needed to be known and respected so that I could grow my business through referrals. It was my own...
Category: Marketing Promotions
Wearable technology has really taken off the last few years. Before 2014 I doubt you saw someone wearing a smartwatch on a regular basis, if at all. Wearable technology has been around for decades...
Most everyone I know likes something for free, like a giveaway. And giveaways can be very effective in garnering attention for a particular brand, program or service and growing sales. Ways to use...
Pitfalls to Avoid for Effective Doorbuster Promotion (especially #3)
During the fall season most every business and especially retailers are trying to get you to spend more money with them and that’s why you see more and more doorbuster sales and deals. What are...
What is 3D Printing (and Can I use it to promote my business?)
Not too long ago I attended a workshop at the Greater Miami Chamber of Commerce on 3D printing. It was absolutely fascinating how far the technology has progressed. They had a small 3D printer at the...
Tis the season for bargains, right? It’s also the season for business owners to develop great deals to capture new customers. There are many opportunities in the fall and especially around...