I am asked regularly, “so, what are the top gifts people are buying right now?” And I have to say, it’s always tough to answer. Because it depends on who your audience is and what you want to...
Category: Marketing Promotions
Personalized Promotional Items Are Long Lasting Brand Builder
I am always amazed at the promotional products I receive at trade shows that make no sense at all. The promotional item may be a very good product but it doesn’t reinforce what the company...
Understanding Your 7P’s of the Marketing Mix Increases Sales
Understanding the marketing mix is crucial for the success of any marketing program. And most have probably heard of the 4P’s of the marketing mix: Product, Price, Place and Promotion. Just reading...
When I started my business more than 20 years ago, I immediately became active in the community. I needed to be known and respected so that I could grow my business through referrals. It was my own...
With nearly $50 Million from Venture Capitalist the Brandless brand marketing to Millennials touches upon all the right hot buttons for the largest segment of the US population. The...
Latest on How To Build Awareness and Activity With Social Media
The latest on how to build awareness and activity on social media was presented by Facebook at a tech conference recently. Motivating action using social media really comes down to a multitude of...