Ski Resort Loses Balance Between Brand & Consumer Promotions
Here is a cautionary tale about losing balance between brand image and consumer promotions by not listening to your internal and external customers. My buddy had his perfect job, Director of...
While sales promotion techniques are considered the tail end of a marketing plan, there are many examples of sales promotion building a brand. [caption id="attachment_2481" align="alignright"...
As a marketing professional I’ve always wanted to “prove” that the programs recommended were not only reaching the right target but converting those individuals reached into actual sales....
Corporate gifts are one of the most requested ideas we receive this time of year as people are looking for creative Christmas gifts. And as we’ve mentioned time and time again, promotional...
[caption id="attachment_2002" align="alignleft" width="150"] The explosion of information processing available in today’s network economy allows small business to funnel big data to build...
Have you considered entering the multi-dimensional world of lumpy mail; aka 3-dimentional mail. Direct mail is two-dimensional and boring. In fact, forty-eight percent of unsolicited direct mail is...
