Sales promotion is an integral part of most any marketing campaign that is trying to drive sales now. It’s not for building brand image as it should be dedicated to creating a change of attitude...
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...continued from part 1 Business Development Loyalty Strategy Continuing on the four levels of sales relationships, here are loyalty program examples where one becomes a trusted...
I was meeting with a client yesterday to discuss implementing a new company incentive program. The company had been going through a restructuring, laying off about 10% of their employees. Some had...
Promotional items are an integral part of marketing programs because they cut through the clutter (I know it’s cliché, but it’s true) of a very crowded media environment. Promotional items have...
Today we are all inundated with advertising messages, from the more traditional media outlets (radio, TV, newspaper) to social media messages. So you may ask the question, “do I really need...
Your company is well established, you have a good product mix with good sales but your products are not totally unique. There was always some local competition but now the internet is making the...