Magazine Ads Are Still an Effective Marketing Tool in Your Arsenal
I don’t know about you, but I still like receiving magazines in their printed format. It's nice being able to take my time pouring over the content. I don’t like everything to be digital. And...
First Step To Product Marketing Success When you start by answering the question 'how to sell a product to a niche market customer segment' you open the door to many more questions. Your product...
A spiff definition is a bonus paid on a sale made. When awarding a spiff, you should link it to your overall business strategy, systems, and employee behaviors. Generally, a spiff is a reward paid by...
Everyone Is Searching For Answers Searching the net for a blog to solve a problem, answer a question or to discover a new idea to improve one's situation has become a national pastime. Be it for a...
What’s the World Saying? Is Reputation Management Necessary?
Just ten years ago a product issue or customer service problem may not have been noticed by anyone other than a few people the customer may have told. But the landscape has changed dramatically with...
Expanding Perspectives In A Changing Tech Environment Online design contests have opened up a new opportunity for businesses to use a sales promotion technique to outsource design projects. [caption...
