Using Sales Promotion Builds Customer Loyalty and Sales!

Using Sales Promotion Builds Customer Loyalty and Sales!

Sales promotion is a very effective tool for getting consumers to change their buying behavior to buy now or to buy more frequently.  I am a regular shopper at one major department store. Why? Because I am a part of their loyalty program. While I didn’t sign up for a...
5 Habits for Reinforcing the Power of Positive Thinking

5 Habits for Reinforcing the Power of Positive Thinking

I’ve always been a positive thinking individual. My parents say I “came out” that way. I don’t think that’s true but it does seem to be in my DNA. My family life was a positive, balanced one overall. My father was and is the eternal optimist. He feels he can “will”...
Tips on How to Get More Followers on Twitter

Tips on How to Get More Followers on Twitter

I wouldn’t say I was an early adapter to Twitter, as a matter of fact, I started on twitter kicking and screaming. At first I really didn’t get “it”. So for those that still don’t get what Twitter is all about let me give a brief overview. Twitter is an online news...
Is your Cost Per Lead campaign working?

Is your Cost Per Lead campaign working?

As online advertising continues to be a major part of marketing plans, how do you determine the right budget? One of the first things needed is the evaluation of the goals you want to achieve. What kind of leads do you want and what is the cost per lead you are...
Key to Effective Business SWOT Analysis

Key to Effective Business SWOT Analysis

When was the last time your company sat down and evaluated the business? Really explored what was going right and what could possibly change the trajectory of the business success? Every business should not only be aware of what a SWOT analysis is but should be...