Would Penetration Pricing Work for your Next Promotion?

Would Penetration Pricing Work for your Next Promotion?

As a business owner or manager, you are always looking to develop new products and programs that will grow your business. Unfortunately cutting through the competitive clutter can at times be extremely difficult. We all want to increase market share. It is how we stay...
Take Advantage of Effective Promotional Items

Take Advantage of Effective Promotional Items

Companies use promotional items for many reasons for their business:  Branding an event, a leave behind gift at a meeting, community outreach, trade show pre-promotion as well as on-site promotional giveaways, employee recognition, sales incentives, and so much more....
Trade Show Marketing Tips

Trade Show Marketing Tips

Is your trade show marketing designed for successful participation that will grow your business? Seems like a no-brainer, right? But many companies that participate in a trade shows don’t have a plan for success. Okay, maybe they have a booth, maybe they have some...
Using Sales Promotion Builds Customer Loyalty and Sales!

Using Sales Promotion Builds Customer Loyalty and Sales!

Sales promotion is a very effective tool for getting consumers to change their buying behavior to buy now or to buy more frequently.  I am a regular shopper at one major department store. Why? Because I am a part of their loyalty program. While I didn’t sign up for a...
5 Habits for Reinforcing the Power of Positive Thinking

5 Habits for Reinforcing the Power of Positive Thinking

I’ve always been a positive thinking individual. My parents say I “came out” that way. I don’t think that’s true but it does seem to be in my DNA. My family life was a positive, balanced one overall. My father was and is the eternal optimist. He feels he can “will”...