Sales Promotion: Brand Quality Building

Sales Promotion: Brand Quality Building

Using sales promotion techniques to build brand equity seems counterintuitive. After all, sales promotion includes techniques that lift sales temporarily. However, when you look into the elements that contribute to brand equity, a consumer’s brand experience plays a...
Master The Perfect Sales Pitch

Master The Perfect Sales Pitch

Time Is Money In marketing communications, we often mention you have seven seconds to capture the reader’s attention. When you are making a winning sales pitch you got a maximum of five minutes to make the sale. Five minutes to make your pitch may sound crazy....
6 Things You Need To Create A Winning Marketing Budget

6 Things You Need To Create A Winning Marketing Budget

Business Planning Gets Results When developing a marketing budget, sales promotional offers fit right in.  By its nature, a sales promotion is designed to inform, persuade and remind buyers to buy your product or service. As the tail end of a marketing plan,...
6 Marketing Landing Page Design Tactics That Get Results

6 Marketing Landing Page Design Tactics That Get Results

  The sole objective of your sales promotion landing page is to convert! To have the visitor take immediate action. When you create a sales promotion, you will get your highest campaign results with a very simple landing page design. The best landing pages...