80/20 Rule Both Saves And Kicks Butt In Business

80/20 Rule Both Saves And Kicks Butt In Business

What’s Urgent Versus Important The 80/20 rule, also known as the Pareto Principle saved my career many times.  The first time Pareto saved my butt I had been working a Marketing Manager at a time when an economic downturn occurred The business shift had...
10 Ways Visual Marketing Increases Response

10 Ways Visual Marketing Increases Response

Humans Are Easy The visual effect of a sales promotion offer creates an immediate emotional response from consumers. Oxytocin levels in the brain are often increased creating a higher level of happiness when a consumer sees a sales promotional offer. Visual content is...
8 Ways Your Blog Ideas Will Change Everything

8 Ways Your Blog Ideas Will Change Everything

Everyone Is Searching For Answers Searching the net for a blog to solve a problem, answer a question or to discover a new idea to improve one’s situation has become a national pastime. Be it for a recipe, a marketing idea or how-to information, your article may...
Spiff Definition, Uses, and Strategies

Spiff Definition, Uses, and Strategies

A spiff definition is a bonus paid on a sale made. When awarding a spiff, you should link it to your overall business strategy, systems, and employee behaviors. Generally, a spiff is a reward paid by the manufacturer directly to a salesperson. There are many negative...
Product Sampling Marketing: How to Prepare Your Campaign

Product Sampling Marketing: How to Prepare Your Campaign

Product sampling marketing campaigns provide immediate value. They also have a long-lasting impact on sales compared to other sales promotion techniques. You can track the value of this type of campaign for a year or longer. Compare that to a coupon campaign that you...