Increase Demand Using Coupon Strategies

Increase Demand Using Coupon Strategies

Businesses launch coupon strategies to create increased demand for their products or services, while staying focused on revenue objectives. Before you consider a coupon discount, understanding the perceived consumer value of your product is important. Depending on...
Examples of Sales Promotion and Marketing Strategy

Examples of Sales Promotion and Marketing Strategy

  When a brand’s marketing strategy is established, sales promotion campaigns are often developed to create awareness and motivate people to take an action. Brand image is paramount; finding a balance between image and promotional execution is the challenge. While you...