Spiff Definition, Uses, and Strategies

Spiff Definition, Uses, and Strategies

A spiff definition is a bonus paid on a sale made. When awarding a spiff, you should link it to your overall business strategy, systems, and employee behaviors. Generally, a spiff is a reward paid by the manufacturer directly to a salesperson. There are many negative...
Product Sampling Marketing: How to Prepare Your Campaign

Product Sampling Marketing: How to Prepare Your Campaign

Product sampling marketing campaigns provide immediate value. They also have a long-lasting impact on sales compared to other sales promotion techniques. You can track the value of this type of campaign for a year or longer. Compare that to a coupon campaign that you...
Consumer Sales Promotion Tools: An Inside Look

Consumer Sales Promotion Tools: An Inside Look

Creating an effective sales promotion campaign requires that you begin with a marketing plan to establish your product or brand’s market segments, competitive set, industry trends, and buying process. Once you thoroughly understand all the steps your customer takes in...
Sales Promotion: Brand Quality Building

Sales Promotion: Brand Quality Building

Using sales promotion techniques to build brand equity seems counterintuitive. After all, sales promotion includes techniques that lift sales temporarily. However, when you look into the elements that contribute to brand equity, a consumer’s brand experience plays a...
How To Sell A Product To A Niche (7 Building Blocks)

How To Sell A Product To A Niche (7 Building Blocks)

First Step To Product Marketing Success When you start by answering the question ‘how to sell a product to a niche market customer segment’ you open the door to many more questions. Your product must provide value to each and every customer. It may be the...