Enhance Brand Essence When Gifting Free Items

Enhance Brand Essence When Gifting Free Items

Understanding Brand Essence When you enhance your brand essence when gifting free items you are essentially differentiating yourself from the competition while creating an emotional connection. The first time I heard the term brand essence my organization had hired a...
80/20 Rule Both Saves And Kicks Butt In Business

80/20 Rule Both Saves And Kicks Butt In Business

What’s Urgent Versus Important The 80/20 rule, also known as the Pareto Principle saved my career many times.  The first time Pareto saved my butt I had been working a Marketing Manager at a time when an economic downturn occurred The business shift had...
10 Ways Visual Marketing Increases Response

10 Ways Visual Marketing Increases Response

Humans Are Easy The visual effect of a sales promotion offer creates an immediate emotional response from consumers. Oxytocin levels in the brain are often increased creating a higher level of happiness when a consumer sees a sales promotional offer. Visual content is...
8 Ways Your Blog Ideas Will Change Everything

8 Ways Your Blog Ideas Will Change Everything

Everyone Is Searching For Answers Searching the net for a blog to solve a problem, answer a question or to discover a new idea to improve one’s situation has become a national pastime. Be it for a recipe, a marketing idea or how-to information, your article may...
Spiff Definition, Uses, and Strategies

Spiff Definition, Uses, and Strategies

A spiff definition is a bonus paid on a sale made. When awarding a spiff, you should link it to your overall business strategy, systems, and employee behaviors. Generally, a spiff is a reward paid by the manufacturer directly to a salesperson. There are many negative...