Sweepstakes & Contests

Flash Sale and the Law of Scarcity To Motivate Action

Tapping Into the FEAR of Short Supply to Sell More Believe it or not, danger, pain and loss are the drivers behind the flash sale and the law of scarcity to motivate a purchase action. The imminent threat of missing out on a deal induces a psychological response that...

Contests

Choosing the right brand ambassador humanizes your brand, but you don’t be dragged down with any “career” mishaps your spokesmodel experiences. As I write this article Jared Fogel, the brand ambassador for SUBWAY,  made headlines. The director of his non-profit, the...

Instill Euphoria With Travel Contests and Giveaways

Just the passing thought of travel to exotic places creates an instant sense of adventure within us. Featuring a destination of your target customer’s dream voyage allows marketers to instill a form of brand euphoria with their travel contests and giveaways. Mentally...

Sweepstakes & Contest Enthusiasts Expand Engagement

A community of consumers known as Sweepers enter prize promotions on a daily basis as a hobby, and some even consider it their profession. Many organizations consider them as off-target consumers and thus, a nuisance.  As social media expands, sweepstakes & contest...

Use Sweepstakes Rules & Regulations To Build Customers

The number one challenge faced by small business today is: Finding and Keeping Customers. Once you get past the standard legalese, you can actually use sweepstakes rules & regulations to build your customer databases, sales and profits. The first step of any sales...

Expand Your Brand With Giveaways

We’ve said this before, everyone likes something for “FREE” and that’s what most giveaways are. Something for Free. If you’re considering giveaways as part of your marketing program you want to make sure that you are going to get a good return on your marketing...

The 10 Steps of Sweepstakes Management

A sweepstakes is perfect for creating immediate attention to get your brand noticed. While the premise of a sweepstake is fun, you do not want to be the one to drop the ball on any part of the 10 steps of sweepstakes management process. Poor results, potential...

Engaged Employee Relationships Lead To Customer Retention

In an employee driven saga unprecedented in today’s business climate, the Market Basket grocery chain learned first hand how  engaged employee relationships leads to customer retention. When the company's beloved CEO was ousted by the Board of Directors as part of a...

Trade Media Value for Free Sweepstakes & Contest Prizes

Draw more attention by leveraging the value of your media plan to attract prize partners to participate in your promotion. The payoff is often greater than you expected when you do the research and pound the pavement to uncover other products and services that want to...

What is Point of Sale Merchandising?

Have you ever been walking the aisles of a store and a display caught your eye? Did you stop and look at the item? If you’re like many people, you probably picked up the item and added it to your purchase. That’s an effective point of sale (or purchase) merchandising...

Customer Loyalty Concepts

Your company is well established, you have a good product mix with good sales but your products are not totally unique. There was always some local competition but now the internet is making the competitive pool so much larger. How do you keep your customers? It might...

Loyalty Vacation Programs

In national forest around the country a fantastic, growing movement has been happening. Vacationing families and individuals actually leave the confines of luxury resorts to transverse rugged terrain to participate in reforestation efforts. Joining teams of...

Employee Rewards Programs

The winner for best performance is …YOU! Wouldn’t it be great to win an Oscar for our efforts in our job or career, and get all the attention and fame that comes with it? Although it is a mere trophy, the recognition of the actor’s ability indicates a high level of...