Marketing Promotions

Top Gifts for Travelers

This summer I was fortunate to have enough reward points to travel in First Class on my flight to Europe. I wanted the luxury of a sleeper seat since the flight was so long.  It was heaven for sure. We all know that the airlines (and other businesses) have been...

Top Corporate Gifts for 2015

It’s time to start finalizing your plans for your corporate holiday gifts if you want to be handing them out in 2015. Yes, it’s still October, but to be perfectly honest, as we get into November you run the risk of your item of choice being out of stock. And most...

Top 5 One-Two Punch Expo Booth Ideas

Use these top 5 one-two punch expo booth ideas to hit visitors hard with the unique experience you create at the expo, and by being memorable. The definition of the one-two punch is “ an especially forceful or effective combination or sequence of two things.” To make...

Amazing Promo Items

I’ve been in the promotional marketing business for over 20 years. I have produced 1000’s of promotional items. Some of course are the standards that we all use every day; promotional pens, coffee mugs and the like. However, I have to say, I have produced some amazing...

Build Brand Equity Using Advertising Items

We live in the Age of Brand Experience as digital and mobile media has changed consumer expectations; along with the way we shop and perceive products. To build brand equity by using advertising items we are moving from simply creating a logoed item or a character...

Making Your Promotional Marketing Items Memorable

When I was a corporate marketing executive I regularly received promotional marketing items from vendors wanting to sell me their products and services. Some were very memorable promotional items. Others I couldn’t quite understand the connection. Being a marketing...

Do You Really Want Cheap Promotional Items?

Have you ever said you were looking for cheap promotional items?  I know that at times your budget may not allow for expensive promotional giveaways, but please don’t go “cheap”. Do you want your company and brand to be known for cheap products or low level service?...

Best eMail Marketing Strategy For Small Business

The best email marketing strategy for small business is to segment customer data, increase  purchase activity among segments, and use segmentation data to identify new customers.  Small businesses that communicate with customers using online newsletters, email blast...

Sales Success Utilizing the 4ps of Marketing

When I first began my career the 4ps of marketing were constantly drilled into me.  Those 4ps being: Product, Place, Price and Promotion. Understanding and developing those 4ps helped you to determine the marketing mix and distribution strategy for your product or...

Contests and Sweepstakes Grab Customers’ Attention

A cost-effective element in your marketing plan for increasing brand awareness, customer engagement and broadening your overall reach are contests and sweepstakes. Obviously, consumers are attracted by words such as “free,” “win,” and “prizes,” (aren’t you?) and are...