Marketing Promotions

Tips for Effective Referral Marketing Strategy

Social media has made many of us habitual referral sources just by sharing a recent buying experience. Most businesses however, prefer a more direct referral. So many companies develop a referral marketing strategy. An effective referral strategy can reduce overall...

Brandless Brand Marketing To Millennials (A Case Study)

  With nearly $50 Million from Venture Capitalist the Brandless brand marketing to Millennials touches upon all the right hot buttons for the largest segment of the US population.   The founders of the concept have years of experience launching and managing online...

Top Ways to Promote with Branded Technology Gifts

I am asked regularly, “so, what are the top gifts people are buying right now?” And I have to say, it’s always tough to answer. Because it depends on who your audience is and what you want to accomplish. Typically one size does not fit all when it comes to branding....

Wearable Technology-Can it Promote Your Business?

Wearable technology has really taken off the last few years. Before 2014 I doubt you saw someone wearing a smartwatch on a regular basis, if at all. Wearable technology has been around for decades used mostly by the military, businesses and medical professionals. The...

Tips for Successful Giveaway Promotions

Most everyone I know likes something for free, like a giveaway. And giveaways can be very effective in garnering attention for a particular brand, program or service and growing sales. Ways to use giveaways for your promotional marketing strategy include: Sweepstakes...

How to Use Cyber Monday to Boost Sales in 2017

Tis the season for bargains, right? It’s also the season for business owners to develop great deals to capture new customers. There are many opportunities in the fall and especially around Thanksgiving when holiday shopping begins in earnest. We’ve got Black Friday...