Examples

ROI Calculation Helps Determine Campaign Effectiveness

As a marketing professional I’ve always wanted to “prove” that the programs recommended were not only reaching the right target but converting those individuals reached into actual sales. Unfortunately, proving that is not as easy as it may seem on the surface. At...

Lateral Loyalty Programs a Big Win For Small Business

In the lean growth years and beyond, small businesses have benefited from the business friendly services and rewards provided by programs, such as the Starwood American Express Open account, and other business focused credit card programs. With the explosion of...

Lumpy Mail Increases an Items Promotional Impact

Have you considered entering the multi-dimensional world of lumpy mail; aka 3-dimentional mail. Direct mail is two-dimensional and boring. In fact, forty-eight percent of unsolicited direct mail is chucked directly into the trash without getting opened. Stuffing a...

Why are Promotional Business Products so Effective?

As a business owner/entrepreneur I do understand the need to make sure that my target audience knows who I am and what I do. As a marketing professional I understand the need for the branded awareness even more. People buy from people they know and trust and sometimes...

Creating Successful Sponsorship Marketing Promotions

The goal of a sponsorship investment is to harness the passion generated by the relationship to build awareness, differentiate your product from the competition and reach new market segments. That very passion you seek to harness may get in the way of negotiating a...

A Successful Business Promotion Is Key to Growth

I was interviewed on a local radio show recently about Entrepreneurship: Staying the Course. The purpose of the interview was to help local businesses understand what it takes to stay in business. Since I’ve had my own business for 23 years so I guess I qualify to...

Increasing Customer Loyalty with Rewards Program

It really doesn’t matter what type of business you have, you want to keep your existing customers coming back to you time and time again. Unless your business model is so unique that you don’t rely on repeat business for your livelihood. If that’s the case, we need to...

Customer Loyalty Programs – Part 2

...continued from part 1 Business Development Loyalty Strategy Continuing on the  four levels of sales relationships, here are loyalty program examples  where one becomes a trusted advisor. Business Development sales is the process of creating new business...

Customer Loyalty Programs – Part 1

Customers return for the value they get from your product, and the trust you have established with them. The value-added customer loyalty program extends the features of your ongoing relationship to further create a personal and emotional customer experience. To...

Rebate Offers

Rebate offers take on many forms, from the delayed gratification mail-in rebate, to the immediate price-reduction of an instant rebate.  This sales promotion technique is often launched as a partnership between the product producer/manufacturer and the retailer. The...

Examples of Sales Promotion and Marketing Strategy

  When a brand’s marketing strategy is established, sales promotion campaigns are often developed to create awareness and motivate people to take an action. Brand image is paramount; finding a balance between image and promotional execution is the challenge. While you...

Effective Employee Incentive Programs

In today’s competitive job market being a great place to work can increase the chances for hiring a great employee and keeping them for the long term. I don’t know the statistics of companies with employee incentive programs but I’d be surprised if the top 100...