When I first began my career the 4ps of marketing were constantly drilled into me.  Those 4ps being: Product, Place, Price and Promotion. Understanding and developing those 4ps helped you to...

[caption id="attachment_2002" align="alignleft" width="150"] The explosion of information processing available in today’s network economy allows small business to funnel big data to build...

Draw more attention by leveraging the value of your media plan to attract prize partners to participate in your promotion. The payoff is often greater than you expected when you do the research and...

One out of four credit card holders have become a fan, friend, or follower of their card brand issuer, according to Synergistics Research Corp. Access to rewards, special promotions and financial...

Many companies today are looking for the best way to promote a sense of healthy living in their employees. It’s become a more frequent inquiry now that healthcare reform is a consistent topic of...

Have you considered entering the multi-dimensional world of lumpy mail; aka 3-dimentional mail. Direct mail is two-dimensional and boring. In fact, forty-eight percent of unsolicited direct mail is...